Start-ups are piling Bitcoin and XRP onto their balance sheets for a few reasons. Strategy (NASDAQ: MSTR) (formerly called MicroStrategy) famously pioneered the Bitcoin (CRYPTO: BTC) treasury concept, buying the crypto and holding it on the company’s balance sheet. Now, a crop of start-ups promises to provide the same kind of leveraged exposure to select digital assets for anyone willing to buy their shares.
Read more at Alex Carchidi, The Motley Fool