Tesla’s sales in Europe fell 49% in April from a year earlier, even as battery-electric sales rose by 27.8%, as the U.S. EV maker’s upgrade of its Model Y shows little sign of improving the brand’s tarnished image in the region. Overall car sales in the region remained roughly consistent with last year, falling just 0.3%, with the strongest sales growth coming from electric and plug-in hybrid cars, data by the European Automobile Manufacturers Association (ACEA) showed. WHY IT’S IMPORTANT Tesla’s sales in Europe continue to drop, reflecting a shift away from the brand as Chinese competition strengthens and some protest against Elon Musk’s political views.
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