The ad-free streaming service will now cost $12.99 per month, up from $9.99 earlier, for new subscribers in the U.S. and select international markets, Apple said in a statement. The annual subscription price remains unchanged, as does the pricing for Apple One, which bundles Apple TV+ with services such as iCloud and Apple Music, among others. Apple TV+ is known for psychological thriller ‘Severance’, which garnered 27 Emmy Award nominations this year, and popular original shows such as ‘Ted Lasso’ and ‘The Morning Show’.
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